Jumpman
Overview
[ Responsibilities ]
BRAND DESIGN / web design / VISUAL design
Content
Other similar projects
2024-2025
[ Branding, Website Design, visual design ]
@OLYAABRA
Jumpman
Jumpman
Fitness Studio in Paris
Fitness Studio in Paris
Intro
Intro
Intro
[ Rebranding and Visual arrengement ]
Our goal was to create a rebranding that resonates deeply with the Parisian audience — not just visually, but culturally and emotionally.
The challenge was to look beyond visuals and create a foundation for long-term community building. That’s why we not only restructured the site for better user flow and conversion but also focused on core values — accessibility, inclusivity, and inspiration — to ensure the brand has space to grow into future events, partnerships, and real-life experiences.
(scalable MVP for IPO)
Our goal was to create a rebranding that resonates deeply with the Parisian audience — not just visually, but culturally and emotionally.
The challenge was to look beyond visuals and create a foundation for long-term community building. That’s why we not only restructured the site for better user flow and conversion but also focused on core values — accessibility, inclusivity, and inspiration — to ensure the brand has space to grow into future events, partnerships, and real-life experiences.
[ Rebranding and Visual arrengement ]
Our goal was to create a rebranding that resonates deeply with the Parisian audience — not just visually, but culturally and emotionally.
The challenge was to look beyond visuals and create a foundation for long-term community building. That’s why we not only restructured the site for better user flow and conversion but also focused on core values — accessibility, inclusivity, and inspiration — to ensure the brand has space to grow into future events, partnerships, and real-life experiences.
Role
Art-Director, Lead Designer
Role
Art-Director, Lead Designer
Role
Art-Director, Lead Designer
Project Type
OKAD Agency project
Project Type
OKAD Agency project
Project Type
OKAD Agency project
Timeline
Dec 2024 - March 2025
Timeline
Dec 2024 - March 2025
Timeline
Dec 2024 - March 2025
Main Tools
Figma, FigJam, Adobe Illustrator, Loom, Webflow
Main Tools
Figma, FigJam, Adobe Illustrator, Loom, Webflow
Main Tools
Figma, FigJam, Adobe Illustrator, Loom, Webflow
About Jumpman
About Project
About Jumpman
Jumpman is a trampoline fitness studio that has been operating since 2016, hosting events and opening studios in multiple cities. Jumpman became the first trampoline jumping studio in Paris. The client needed not just a new visual style but a complete brand positioning that would allow Jumpman to stand out in the French market and be ready for scaling through franchising.
Jumpman is a trampoline fitness studio that has been operating since 2016, hosting events and opening studios in multiple cities. Jumpman became the first trampoline jumping studio in Paris.
Jumpman is a fitness studio with over 10 years of experience and the first trampoline studio in Paris since 2016. It redefines fitness as a dynamic, transformative journey — where each workout becomes a powerful performance. Combining high energy, creativity, and a strong sense of community, Jumpman offers an experience that feels as inspiring as it is effective. Jumpman is a stage for everyone, welcoming all who seek to express themselves, connect, and thrive in a space of creativity, inclusivity, and shared energy.
The client needed not just a new visual style but a complete brand positioning that would allow Jumpman to stand out in the French market and be ready for scaling through franchising.
Jumpman is a fitness studio with over 10 years of experience and the first trampoline studio in Paris since 2016. It redefines fitness as a dynamic, transformative journey — where each workout becomes a powerful performance. Combining high energy, creativity, and a strong sense of community, Jumpman offers an experience that feels as inspiring as it is effective. Jumpman is a stage for everyone, welcoming all who seek to express themselves, connect, and thrive in a space of creativity, inclusivity, and shared energy.
[ Jumpman Goals ]
Rebranding for the Parisian Audience
Create a fresh brand identity that resonates with Parisian culture and aesthetics, blending fitness with artful lifestyle appeal, but that saves previous identity.
Cultural & Emotional Connection
Move beyond visual design to establish an emotional and cultural link with the audience, aligning the brand with values of creativity, expression, and community.Website Redesign & Conversion Optimization
Redesign the website to improve user experience, drive conversions for B2C bookings, and support B2B goals like partnerships and franchising.B2B expansion
Ensure the visual language and brand guidelines for partners and future Franchise. To make a clear documentation and make a base for the studio future events and visual strategy in physical space. Create Pitch-decks to expand the brand’s global reach.First-Timer Experience & Onboarding. Website UX Upgrade
Simplify the user journey for new visitors with dedicated pages, clear pricing, and introductory offers to increase engagement and trust.Consistent Visual Identity & Guidelines
Develop a full-scale brand guideline in multiple languages to ensure visual and tonal consistency across all platforms and future brand extensions.
[ Jumpman Goals ]
Rebranding for the Parisian Audience
Create a fresh brand identity that resonates with Parisian culture and aesthetics, blending fitness with artful lifestyle appeal, but that saves previous identity.
Cultural & Emotional Connection
Move beyond visual design to establish an emotional and cultural link with the audience, aligning the brand with values of creativity, expression, and community.Website Redesign & Conversion Optimization
Redesign the website to improve user experience, drive conversions for B2C bookings, and support B2B goals like partnerships and franchising.B2B expansion
Ensure the visual language and brand guidelines for partners and future Franchise. To make a clear documentation and make a base for the studio future events and visual strategy in physical space. Create Pitch-decks to expand the brand’s global reach.First-Timer Experience & Onboarding. Website UX Upgrade
Simplify the user journey for new visitors with dedicated pages, clear pricing, and introductory offers to increase engagement and trust.Consistent Visual Identity & Guidelines
Develop a full-scale brand guideline in multiple languages to ensure visual and tonal consistency across all platforms and future brand extensions.
[ Jumpman Goals ]
Rebranding for the Parisian Audience
Create a fresh brand identity that resonates with Parisian culture and aesthetics, blending fitness with artful lifestyle appeal, but that saves previous identity.
Cultural & Emotional Connection
Move beyond visual design to establish an emotional and cultural link with the audience, aligning the brand with values of creativity, expression, and community.Website Redesign & Conversion Optimization
Redesign the website to improve user experience, drive conversions for B2C bookings, and support B2B goals like partnerships and franchising.B2B expansion
Ensure the visual language and brand guidelines for partners and future Franchise. To make a clear documentation and make a base for the studio future events and visual strategy in physical space. Create Pitch-decks to expand the brand’s global reach.First-Timer Experience & Onboarding. Website UX Upgrade
Simplify the user journey for new visitors with dedicated pages, clear pricing, and introductory offers to increase engagement and trust.Consistent Visual Identity & Guidelines
Develop a full-scale brand guideline in multiple languages to ensure visual and tonal consistency across all platforms and future brand extensions.
01 Website
I was responsible for the overall structure, visual consistency, and also personally designed several key content blocks to bring the brand’s aesthetic to life across the digital experience. And led the team of a designer and a developer throughout the website creation process, ensuring smooth collaboration and a clear, unified vision.
Deliverables
Deliverables
Deliverables
Scope of work
Scope of work
Scope of work
Brand Identity Guidelines (Engl, Ru)
Visual Communication
Visual Design
Website Design
Website No-code implementation
Pitch Deck
Physical Space Visual arrangement
02 Branding
I led the development of the entire brand concept and created a comprehensive 90-page brand guideline, available in two languages, detailing the full visual identity and aesthetic direction. The document covers everything from tone of voice and color systems to typographic choices and layout principles, ensuring consistency across all platforms and markets.
01 Simple pricing structure
I crafted a compelling value proposition for first-timers and went further by introducing a special welcome offer with a simple, transparent discount and pricing structure.
00-1 Website
00-2 Branding
00-1 Website
00-2 Branding
02 Оnboarding experience
I suggested to create a dedicated page for first-timers to ensure a smooth onboarding experience. The client trusted our business approach, and together, we developed a clear and easy-to-follow guide for newcomers.
I was responsible for the overall structure, visual consistency, and also personally designed several key content blocks to bring the brand’s aesthetic to life across the digital experience.
I led the development of the entire brand concept and created a comprehensive 90-page brand guideline, available in two languages, detailing the full visual identity and aesthetic direction. The document covers everything from tone of voice and color systems to typographic choices and layout principles, ensuring consistency across all platforms and markets.
I was responsible for the overall structure, visual consistency, and also personally designed several key content blocks to bring the brand’s aesthetic to life across the digital experience.
I led the development of the entire brand concept and created a comprehensive 90-page brand guideline, available in two languages, detailing the full visual identity and aesthetic direction. The document covers everything from tone of voice and color systems to typographic choices and layout principles, ensuring consistency across all platforms and markets.
here Everyone shines in their
here Everyone shines in their unique athletic performance
unique athletic performance
Art-Direction Role
Art-Direction Role
About Role
Art-Direction Role
[ Art-Direction ]
Throughout the process, I acted as the project lead designer — coordinating communication, managing timelines, and ensuring a cohesive vision across all early-stage work. Alongside this, I contributed to the visual direction by designing key brand elements and shaping the conceptual foundation. This included defining the tone of voice, establishing brand pillars, crafting messaging, and developing the core narrative and values that guided the brand's identity.
Designed key visual assets
Gathering initial input from the founders through briefing calls and collaborative brainshtorms.
Conducting a brand audit to assess the current state, and organizing the internal design team around the project.
Processed all incoming materials and developed several conceptual directions.
Coordinated the team of 2 graphic designers, and 2 web-designers to align graphic decisions and references, and the scope of work.
Curated moodboards that reflected the brand’s potential positioning and visual identity, focusing on meaningful narratives and stylistic approaches.
Defined all the meanings and visual direction. Fullfiling all the conceptional foundation.
Presented these directions to the client during a dedicated call, where we aligned on the chosen aesthetic.
[ Art-Direction ]
Throughout the process, I acted as the project lead designer — coordinating communication, managing timelines, and ensuring a cohesive vision across all early-stage work. Alongside this, I contributed to the visual direction by designing key brand elements and shaping the conceptual foundation. This included defining the tone of voice, establishing brand pillars, crafting messaging, and developing the core narrative and values that guided the brand's identity.
Designed key visual assets
Gathering initial input from the founders through briefing calls and collaborative brainshtorms.
Conducting a brand audit to assess the current state, and organizing the internal design team around the project.
Processed all incoming materials and developed several conceptual directions.
Coordinated the team of 2 graphic designers, and 2 web-designers to align graphic decisions and references, and the scope of work.
Curated moodboards that reflected the brand’s potential positioning and visual identity, focusing on meaningful narratives and stylistic approaches.
Defined all the meanings and visual direction. Fullfiling all the conceptional foundation.
Presented these directions to the client during a dedicated call, where we aligned on the chosen aesthetic.
[ Art-Direction ]
Throughout the process, I acted as the project lead designer — coordinating communication, managing timelines, and ensuring a cohesive vision across all early-stage work. Alongside this, I contributed to the visual direction by designing key brand elements and shaping the conceptual foundation. This included defining the tone of voice, establishing brand pillars, crafting messaging, and developing the core narrative and values that guided the brand's identity.
Designed key visual assets
Gathering initial input from the founders through briefing calls and collaborative brainshtorms.
Conducting a brand audit to assess the current state, and organizing the internal design team around the project.
Processed all incoming materials and developed several conceptual directions.
Coordinated the team of 2 graphic designers, and 2 web-designers to align graphic decisions and references, and the scope of work.
Curated moodboards that reflected the brand’s potential positioning and visual identity, focusing on meaningful narratives and stylistic approaches.
Defined all the meanings and visual direction. Fullfiling all the conceptional foundation.
Presented these directions to the client during a dedicated call, where we aligned on the chosen aesthetic.
[ Art-Direction ]
Throughout the process, I acted as the project lead designer — coordinating communication, managing timelines, and ensuring a cohesive vision across all early-stage work. Alongside this, I contributed to the visual direction by designing key brand elements and shaping the conceptual foundation. This included defining the tone of voice, establishing brand pillars, crafting messaging, and developing the core narrative and values that guided the brand's identity.
Designed key visual assets
Gathering initial input from the founders through briefing calls and collaborative brainshtorms.
Conducting a brand audit to assess the current state, and organizing the internal design team around the project.
Processed all incoming materials and developed several conceptual directions.
Coordinated the team of 2 graphic designers, and 2 web-designers to align graphic decisions and references, and the scope of work.
Curated moodboards that reflected the brand’s potential positioning and visual identity, focusing on meaningful narratives and stylistic approaches.
Defined all the meanings and visual direction. Fullfiling all the conceptional foundation.
Presented these directions to the client during a dedicated call, where we aligned on the chosen aesthetic.
Process & Concept
Process & Concept
Process
Process & Concept
Parisian Aesthetic Through Opera and Fantômas
Parisian Aesthetic Through Opera and Fantômas
Parisian Aesthetic Through Opera and Fantômas
The direction was supported by a detailed brand audit, moodboards, cultural references, and early tone-of-voice frameworks, forming the foundation for all future visual and strategic design work.
The direction was supported by a detailed brand audit, moodboards, cultural references, and early tone-of-voice frameworks, forming the foundation for all future visual and strategic design work.
During the preface stage, it became clear that the core objective was to craft a rebranding that would emotionally and culturally resonate with the Parisian audience — an audience that values refinement, history, and artistic expression. Trampoline fitness, as a concept, felt unfamiliar and even slightly controversial in this context, often perceived as too energetic or casual for the local aesthetic.
During the preface stage, it became clear that the core objective was to craft a rebranding that would emotionally and culturally resonate with the Parisian audience — an audience that values refinement, history, and artistic expression. Trampoline fitness, as a concept, felt unfamiliar and even slightly controversial in this context, often perceived as too energetic or casual for the local aesthetic.
I created the concept that allowed us to translate the dynamic motion of jumping into a visual and emotional experience that felt native to the Parisian cultural landscape — dramatic, graceful, and elevated.
I created the concept that allowed us to translate the dynamic motion of jumping into a visual and emotional experience that felt native to the Parisian cultural landscape — dramatic, graceful, and elevated.
Through an in-depth briefing with the founders and my own appreciation for French culture, I developed a conceptual direction inspired by the timeless elegance of the Paris Opera and the mysterious, theatrical movement of Fantômas — leaping through chandeliers, casting shadows in dimly lit halls. This fusion allowed us to translate the dynamic motion of jumping into a visual and emotional experience that felt native to the Parisian cultural landscape — dramatic, graceful, and elevated.
Through an in-depth briefing with the founders and my own appreciation for French culture, I developed a conceptual direction inspired by the timeless elegance of the Paris Opera and the mysterious, theatrical movement of Fantômas — leaping through chandeliers, casting shadows in dimly lit halls. This fusion allowed us to translate the dynamic motion of jumping into a visual and emotional experience that felt native to the Parisian cultural landscape — dramatic, graceful, and elevated.
Prepared regular progress presentations for stakeholders.
Both in Loom sessions and real life calls
Created clear and visually structured updates to keep the client informed at every stage of the process, which helped build trust, streamline feedback, and justify requests for additional resources when needed.
↳
Loom Link
↳
Loom Link
Prepared regular progress presentations for stakeholders. Both in Loom sessions and real life calls
Created clear and visually structured updates to keep the client informed at every stage of the process, which helped build trust, streamline feedback, and justify requests for additional resources when needed.
Prepared regular progress presentations for stakeholders. Both in Loom sessions and real life calls
Created clear and visually structured updates to keep the client informed at every stage of the process, which helped build trust, streamline feedback, and justify requests for additional resources when needed.
Branding Artifacts
Branding Artifacts
Branding
Branding Artifacts
Jumpman Brand Metaphor
Jumpman is a theatre where the trampoline is the stage, every workout is a performance, the community is the ensemble,& your act is a powerful expression of self.
Jumpman is a theatre where
the trampoline is the stage,
every workout is a performance,
the community is the ensemble,
and your act is a powerful
expression of self
Jumpman is a theatre where
the trampoline is the stage,
every workout is a performance,
the community is the ensemble,
and your act is a powerful
expression of self
Jumpman Brand Metaphor
Transform fitness into a theatrical performance of individuality and creativity. By blending joyful movement, dramatic energy, and a sense of community, we provide a space where everyone can leap beyond boundaries, embrace their uniqueness, and create their own story.
Transform fitness into a theatrical performance of individuality and creativity. By blending joyful movement, dramatic energy, and a sense of community, we provide a space where everyone can leap beyond boundaries, embrace their uniqueness, and create their own story.
Empowerment
We believe in empowering individuals to reach their highest potential. Jumpman challenges people to perform and helps them take their own leaps of greatness.
Theatrical Energy
We embrace the power of theatre as a form of emotional expression, where every move and every moment is crafted to leave a lasting impression.
Сollaboration
We believe in the power of community, thriving on the strength of our ensemble, where every voice and leap matters.
Well-Being
Jumpman prioritizes both physical and mental health. Through low-impact, high-energy workouts, we inspire joy, reduce stress, and promote a balanced, healthy lifestyle.
Faire la fête
Rooted in the elegance and artistry of Paris, Jumpman embodies the city’s aesthetic, blending sophistication with playfulness to create a unique fitness experience that resonates locally and globally.
Artful Aesthetic
Our visual identity is inspired by art, reimagined with a bold modern twist. The look is timeless yet cheeky, drawing on classical influences with a contemporary flair.
Website
Website
Website
Website
The website became the first point of contact that engages users by immersing them in the brand’s atmosphere through captivating visuals.
We created a website based on the Branding Guidelines, designed to generate more leads and sales while showcasing the studio’s atmosphere. Our goal was to immerse visitors in the training experience from the very first interaction. Additionally, we implemented an integrated shopping system, session booking calenda and events registration—covering all essential features for a fitness center.
↳
Jumpman Website
↳
Jumpman Website
01 Simple pricing structure.
02 Оnboarding experience
01 Simple pricing structure.
02 Оnboarding experience
01 Simple pricing structure.
02 Оnboarding experience
I crafted a compelling value proposition for first-timers and went further by introducing a special welcome offer with a simple, transparent discount
and pricing structure.
I suggested to create a dedicated
page for first-timers to ensure a smooth onboarding experience.
The client trusted our business approach, and together, we developed a clear
and easy-to-follow guide for newcomers.
I crafted a compelling value proposition for first-timers and went further by introducing a special welcome offer with a simple, transparent discount
and pricing structure.
I suggested to create a dedicated
page for first-timers to ensure a smooth onboarding experience.
The client trusted our business approach, and together, we developed a clear
and easy-to-follow guide for newcomers.
I crafted a compelling value proposition for first-timers and went further by introducing a special welcome offer with a simple, transparent discount and pricing structure.
I suggested to create a dedicated
page for first-timers to ensure a smooth onboarding experience. The client trusted our business approach, and together, we developed a clear and easy-to-follow guide for newcomers.
results for the OKAD agency
Jumpman became the biggest branding project of 2024
for the OKAD Agency
My contributions not only delivered exceptional results for Jumpman but also strengthened OKAD.agency internal processes, making the agency more agile, consistent, and ready to scale on future high-impact branding engagements.
Results
Results
Results
Results
[ My impact in deliverables ]
Held multiple briefing sessions with the founders to define the core brand values and long-term vision.
Identified the challenge of aligning a high-energy, trampoline-based fitness offering with the cultural aesthetics and expectations of a Parisian audience. Conducted a full brand and visual audit of the existing Jumpman identity. Reviewed competitor fitness studios.
Developed and tested several brand positioning hypotheses, exploring visual and narrative angles that merge athleticism with French cultural flair. proposed three major concept visions, from which one was selected and expanded
Created moodboards and graphic direction proposals built around concepts like Paris Opera and Fantômas, emphasizing elegance, movement, and theatricality.
Presented initial brand directions to the client, aligning on visual tone, mood, and storytelling.
Developed all the brand storytelling and brand elements. Established a brand tone of voice and messaging framework to support storytelling across platforms.
Partially designed some of the visuals including colour palette, posters and website blocks.
Was in charge for all the documentation and BrandGuidelines structure. Led all the design stucture and product logic.
Acted as Project Lead Managed timelines, client communication, and team coordination, ensuring smooth collaboration between designers, developers, and founders.
Worked hands-on on visuals and strategy. In addition to strategic work, directly contributed to the visual outputs and made key decisions on how the brand is expressed both online and offline.
[ My impact in deliverables ]
Held multiple briefing sessions with the founders to define the core brand values and long-term vision.
Identified the challenge of aligning a high-energy, trampoline-based fitness offering with the cultural aesthetics and expectations of a Parisian audience. Conducted a full brand and visual audit of the existing Jumpman identity. Reviewed competitor fitness studios.
Developed and tested several brand positioning hypotheses, exploring visual and narrative angles that merge athleticism with French cultural flair. proposed three major concept visions, from which one was selected and expanded
Created moodboards and graphic direction proposals built around concepts like Paris Opera and Fantômas, emphasizing elegance, movement, and theatricality.
Presented initial brand directions to the client, aligning on visual tone, mood, and storytelling.
Developed all the brand storytelling and brand elements. Established a brand tone of voice and messaging framework to support storytelling across platforms.
Partially designed some of the visuals including colour palette, posters and website blocks.
Was in charge for all the documentation and BrandGuidelines structure. Led all the design stucture and product logic.
Acted as Project Lead Managed timelines, client communication, and team coordination, ensuring smooth collaboration between designers, developers, and founders.
Worked hands-on on visuals and strategy. In addition to strategic work, directly contributed to the visual outputs and made key decisions on how the brand is expressed both online and offline.
[ My impact in deliverables ]
Held multiple briefing sessions with the founders to define the core brand values and long-term vision.
Identified the challenge of aligning a high-energy, trampoline-based fitness offering with the cultural aesthetics and expectations of a Parisian audience. Conducted a full brand and visual audit of the existing Jumpman identity. Reviewed competitor fitness studios.
Developed and tested several brand positioning hypotheses, exploring visual and narrative angles that merge athleticism with French cultural flair. proposed three major concept visions, from which one was selected and expanded
Created moodboards and graphic direction proposals built around concepts like Paris Opera and Fantômas, emphasizing elegance, movement, and theatricality.
Presented initial brand directions to the client, aligning on visual tone, mood, and storytelling.
Developed all the brand storytelling and brand elements. Established a brand tone of voice and messaging framework to support storytelling across platforms.
Partially designed some of the visuals including colour palette, posters and website blocks.
Was in charge for all the documentation and BrandGuidelines structure. Led all the design stucture and product logic.
Acted as Project Lead Managed timelines, client communication, and team coordination, ensuring smooth collaboration between designers, developers, and founders.
Worked hands-on on visuals and strategy. In addition to strategic work, directly contributed to the visual outputs and made key decisions on how the brand is expressed both online and offline.
[ My impact in deliverables ]
Held multiple briefing sessions with the founders to define the core brand values and long-term vision.
Identified the challenge of aligning a high-energy, trampoline-based fitness offering with the cultural aesthetics and expectations of a Parisian audience. Conducted a full brand and visual audit of the existing Jumpman identity. Reviewed competitor fitness studios.
Developed and tested several brand positioning hypotheses, exploring visual and narrative angles that merge athleticism with French cultural flair. proposed three major concept visions, from which one was selected and expanded
Created moodboards and graphic direction proposals built around concepts like Paris Opera and Fantômas, emphasizing elegance, movement, and theatricality.
Presented initial brand directions to the client, aligning on visual tone, mood, and storytelling.
Developed all the brand storytelling and brand elements. Established a brand tone of voice and messaging framework to support storytelling across platforms.
Partially designed some of the visuals including colour palette, posters and website blocks.
Was in charge for all the documentation and BrandGuidelines structure. Led all the design stucture and product logic.
Acted as Project Lead Managed timelines, client communication, and team coordination, ensuring smooth collaboration between designers, developers, and founders.
Worked hands-on on visuals and strategy. In addition to strategic work, directly contributed to the visual outputs and made key decisions on how the brand is expressed both online and offline.
FigJam for Brainstorms
FigJam for Brainstorms
3 large briefings, 10+ hours of concept elaboration
Conducted and led client briefings, translating insights into a detailed and well-defined brand concept.
Adobe For Print and Visuals
Adobe For Print and Visuals
Visual demonstration
Mockup creations of real clients' space, shopfront arrangement and demonstration to the client
FIgma For Brand Guidelines
FIgma For Brand Guidelines
200+ slides, 2 languages, +all visuals
Created guidelines in 2 languages for consistent cross-platform use of brand system.
Figma for Website Design
Figma for Website Design
80 hours of design works
Crafted the website’s structure & visual identity for a seamless UX.
WebFlow for Layout
WebFlow for Layout
30 hours of development works
Developed with smooth interactions, responsibility, easy content-addition.
Mindbody for Booking
Mindbody for Booking
3 clicks to book
Integrated for a simple three-click class booking experience.
results for the OKAD agency
Jumpman became the biggest branding project of 2024
for the OKAD Agency
My contributions not only delivered exceptional results for Jumpman but also strengthened OKAD.agency internal processes, making the agency more agile, consistent, and ready to scale on future high-impact branding engagements.
Learnings
Learnings
Learnings
Learnings
Navigating Complex Client Communication
Navigating Complex Client Communication
Jumpman had strong creative opinions and were initially skeptical about external design solutions.
I learned how to build trust with a highly opinionated client by actively listening, asking precise questions, and translating their cultural references into visual language they could connect with.
Visual storytelling and cultural grounding (e.g., Paris Opera and Fantômas) helped bridge the gap between aesthetics and emotional resonance
Pushed for regular alignment rituals (Loom updates, check-ins) which improved team and client synergy.
Coaching and Mentoring Emerging Talent
Coaching and Mentoring Emerging Talent
I worked closely with a talented but new designer on the team.
To accelerate her learning, I built a centralized hub of best practices, created feedback loops, and turned the project into a real-time learning opportunity for her.
It helped me grow as a design mentor and project lead, and inspired the creation of onboarding materials that benefited the wider agency.
Process Innovation with Templates for the Agency
Process Innovation with Templates for the Agency
Introduced Loom-based pitch presentations across departments to improve communication and save time.
Created a reusable template system for moodboards and brand storytelling decks, adopted agency-wide for client-facing work.
Storytelling and Problem Solving Beyond Aesthetics
Storytelling and Problem Solving Beyond Aesthetics
The Jumpman brand was more than just a fitness studio—it needed a cultural and emotional narrative that aligned with the Parisian lifestyle.
I learned to think of branding as a stage, where tone of voice, values, typography, and movement come together into one immersive experience.
This project reinforced the idea that branding is storytelling in motion, not static design.
Other projects
Other projects
Other cases
Other projects
[ About olyaabra ]
I'm a versatile Product Designer with strong UI skills and a UX academic background, specializing in user research through both quantitative and qualitative methods to enhance interface satisfaction. I collaborate closely with software engineers and frontend developers to strengthen my app development expertise, always aligning design decisions with metrics and business objectives.
With three years in Web3, I've worked across startups, agencies, and launched startups myself. I'm passionate about hackathons, having participated in over 20 and organized three with dedicated teams.
(scalable MVP for IPO)
I'm a versatile Product Designer with strong UI skills and a UX academic background, specializing in user research through both quantitative and qualitative methods to enhance interface satisfaction. I collaborate closely with software engineers and frontend developers to strengthen my app development expertise, always aligning design decisions with metrics and business objectives.
With three years in Web3, I've worked across startups, agencies, and launched startups myself. I'm passionate about hackathons, having participated in over 20 and organized three with dedicated teams.
[ About olyaabra ]
I'm a versatile Product Designer with strong UI skills and a UX academic background, specializing in user research through both quantitative and qualitative methods to enhance interface satisfaction. I collaborate closely with software engineers and frontend developers to strengthen my app development expertise, always aligning design decisions with metrics and business objectives.
With three years in Web3, I've worked across startups, agencies, and launched startups myself. I'm passionate about hackathons, having participated in over 20 and organized three with dedicated teams.
olyaabra design Services
olyaabra design Services
Let's work together
Let's work together
olyaabra design Services
Let's work together
(About olyaabra)
As a versatile Product Designer with UI skills and UX academic background, I emphasize user research using quantitative and qualitative methods to improve interface satisfaction. With three years in Web3, I've worked across startups, agencies, and launched startups myself. I'm passionate about hackathons, having participated in over 30 and organized three with dedicated teams.
(About olyaabra)
As a versatile Product Designer with UI skills and UX academic background, I emphasize user research using quantitative and qualitative methods to improve interface satisfaction. With three years in Web3, I've worked across startups, agencies, and launched startups myself. I'm passionate about hackathons, having participated in over 30 and organized three with dedicated teams.
Empowerment
We believe in empowering individuals to reach their highest potential. Jumpman challenges people to perform and helps them take their own leaps of greatness.
Theatrical Energy
We embrace the power of theatre as a form of emotional expression, where every move and every moment is crafted to leave a lasting impression.
Сollaboration
We believe in the power of community, thriving on the strength of our ensemble, where every voice and leap matters.
Well-Being
Jumpman prioritizes both physical and mental health. Through low-impact, high-energy workouts, we inspire joy, reduce stress, and promote a balanced, healthy lifestyle.
Faire la fête
Rooted in the elegance and artistry of Paris, Jumpman embodies the city’s aesthetic, blending sophistication with playfulness to create a unique fitness experience that resonates locally and globally.
Artful Aesthetic
Our visual identity is inspired by art, reimagined with a bold modern twist. The look is timeless yet cheeky, drawing on classical influences with a contemporary flair.
Jumpman Website
The website became the first point of contact that engages users by immersing them in the brand’s atmosphere through captivating visuals.
We created a website based on the Branding Guidelines, designed to generate more leads and sales while showcasing the studio’s atmosphere. Our goal was to immerse visitors in the training experience from the very first interaction. Additionally, we implemented an integrated shopping system, session booking calenda and events registration—covering all essential features for a fitness center.
The website became the first point of contact that engages users by immersing them in the brand’s atmosphere through captivating visuals.
We created a website based on the Branding Guidelines, designed to generate more leads and sales while showcasing the studio’s atmosphere. Our goal was to immerse visitors in the training experience from the very first interaction. Additionally, we implemented an integrated shopping system, session booking calenda and events registration—covering all essential features for a fitness center.
Jumpman Website
results for the OKAD agency
Jumpman became the biggest branding project of 2024
for the OKAD Agency
My contributions not only delivered exceptional results for Jumpman but also strengthened OKAD.agency internal processes, making the agency more agile, consistent, and ready to scale on future high-impact branding engagements.